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The Cape Bakery
BRAND STRATEGY, BRAND IDENTITY DEVELOPMENT, PACKAGING DESIGN, PRODUCT DEVELOPMENT, IDENTITY DESIGN, WEBSITE DEVELOPMENT, SALES STRATEGY, D2C MODELS, CONSULTING, RESOURCE MANAGEMENT
from overall brand strategy, stylescapes, and logo development to packaging design, product development, digital touchpoints, and physical brand environments. Tonic ensured consistent visual identity, clarify messaging, and create cohesive brand experiences across every platform and customer interaction. In doing so, we addressed problems such as an unclear or fragmented brand image, weak market positioning, and ineffective customer engagement, ultimately helping the client stand out and build a stronger, more memorable brand.





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