Tea Time Cakes is one of the biggest operators within the cakes, pies and pastries consumer sector in the southern hemisphere, supplying different cakes at different price points to retailers such as Spar, Checkers plus Pick 'n Pay across Africa, Mozambique, Namibia and Seychelles. Tonic was an integral part of their growth for the past 7 years. Ongoing retainer services included, but wa snot limited to; strategic consulting, creative direction, packaging design, campaign designs, supplier sourcing, briefing and management.